Bloom Analytics

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 My Metrics

 Profit Table

 Order Profits

 Product Profits

 Marketing Attribution Beta

INTELLIGENCE Beta

 Product Intelligence

MORE METRICS

 Cohorts

 Customer Metrics

 Marketing Metrics

 Ad Platform Metrics

SETTINGS

 Cost Settings

 Custom Revenue

 App Settings

 Integration

Coming soon Country Profits/ROAS Amazon Sales, Cost & Ads

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Synced Shopify data

Up to Mar 26, 2026 12:24.

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Up to Mar 26, 2026 12:25.

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Revenue to Profit

Net Revenue Net Revenue = Gross Revenue - Discounts - Refunds + Shipping Revenue Unlike Shopify's Net Sales, Bloom's calculation includes Shipping Revenue. This addition is made so that we report the total revenue that belongs to the Shopify Merchant, excluding taxes, which is collected on behalf of the government.

Cost of Goods Sold This product cost is automatically retrieved from Shopify if it was entered there. If the product cost was not entered in Shopify, you can add it in bulk on the Cost Settings page within Bloom.

Cost to Fulfill Orders The total cost incured to process and deliver orders. Expenses like handling, shipping, return handling, tariffs, and payment processing.

Marketing Costs The Ad spend across all platforms, such as Meta, Google, Snapchat, Pinterest, TikTok, and others. It represents the overall investment in driving traffic and sales through paid marketing channels.

Operating Expenses Total operating expense is the money spent on daily operations, including both fixed and variable costs. These costs include salaries, rent, interest payments, professional fees, platform fees, and others. Understanding these total overhead costs will help estimate how much we can spend on future inventory. To add any custom expenses, please utilize the Operating Expenses section.

Net Profit The final profit the store earns after subtracting all operating expenses from CM3. It represents what's left after covering product, fulfillment, marketing, and operational costs. This metric shows the store's overall profitability and financial health.

Total Revenue Bloom's Total Revenue matches the Total Sales in Shopify. Total Revenue = Net Revenue + Taxes + Duties & Tips

CM2 Contribution Margin 2 = Net Revenue - Product Cost - Order Fulfillment Costs This metric represents the profit remaining after deducting both the product cost and the order fulfillment expenses from the Net Revenue. It illustrates the amount the business retains after covering these core costs.

Revenue to Profit %

View stepwise Profit Calc

Cost of Goods Sold %

Cost to Fulfill Orders %

Cost to Acquire Customers %

Cost to Operate Business %

Net Profit Margin (%)

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Net Revenue Breakdown

Cost of Goods Sold

Cost to Fulfill Orders

Marketing Costs

Operating Expenses

Net Profit

Margin Overview

Gross Profit (CM1) Gross Profit (CM1) = Net Revenue - Product Cost Gross Profit represents the revenue remaining after deducting the direct cost of the goods sold.

Gross Margin (CM1%) Gross Margin (CM1%) = Gross Profit / Net Revenue Gross Margin shows the percentage of profit remaining after the cost of the product is subtracted from revenue. Generally, a Gross Margin of around 75% or higher is considered a strong indicator of healthy product-level profitability.

CM 2 Contribution Margin 2 = Net Revenue - Product Cost - Order Fulfillment Costs This metric represents the profit remaining after deducting both the product cost and the order fulfillment expenses from the Net Revenue. It illustrates the amount the business retains after covering these core costs.

CM 2 % Contribution Margin 2 % = CM2 / Net Revenue A CM2 of 60% or more is typically regarded as a healthy target, although this benchmark can fluctuate based on the specific product assortment and pricing strategy.

CM 3 CM3 = Net Revenue - Product Cost - Order Fulfillment Costs - Marketing Spend This metric represents the profit remaining after accounting for product, fulfillment, and marketing expenditures.

CM 3 % Contribution Margin 3 % = CM3 / Net Revenue A healthy CM3% generally falls between 30% and 45%. However, this optimal percentage may vary depending on the brand's particular growth stage and marketing strategy.

Profit Margins

CM 1

CM 1%

CM 2

CM 2%

CM 3

CM 3%

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Marketing Performance

MER (ROAS) MER (Marketing Efficiency Ratio) is a key metric that measures the effectiveness of marketing investment in generating revenue. MER = Net revenue divided by total marketing spend. A higher MER signifies superior marketing performance, demonstrating that the business is generating more revenue for each dollar allocated to advertising.

aMER (NC ROAS) aMER (Acquisition MER) = Net Revenue from new customers / Total Marketing Spend. aMER measures how effectively marketing spend generates new customer revenue. A higher aMER indicates that ads are performing effectively in acquiring new customers relative to the money spent.

MPR (POAS) This metric indicates the profit generated for every dollar spent on marketing. MPR (Marketing Profit Ratio) = CM2 / Total marketing spend. A higher MPR signifies that marketing efforts are more profitable and efficient.

aMPR (NC POAS) aMPR (Acquisition MPR) measures the profitability of new customer acquisition. It represents the profit generated from new customer orders for every dollar spent on marketing. aMPR = CM2 from new customer orders / Total marketing spend.

CAC The average amount spent to acquire a new customer. It is calculated by dividing total marketing spend by the number of new customer orders. A lower CAC indicates more efficient marketing and better return on ad spend.

First-Order Contribution Margin Measures the profit generated from new customers, calculated as the net revenue of new customers minus their COGS and the total ad spend. It shows whether revenue from new customers covers your advertising costs and indicates if acquiring new customers is profitable.

BEROAS (Breakeven ROAS) The Break-Even Return on Ad Spend (BEROAS) is the minimum return the store needs on ad spending to cover product costs and avoid a loss. It is calculated by dividing Net Revenue by Gross Profit. A BEROAS of 1 signifies that ad expenditure precisely covers product costs. Any BEROAS value greater than 1 indicates profitability.

New Customers % The percentage of first-time buyers.

Marketing Performance Trend

MER

aMER

MPR

aMPR

CAC

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Revenue & Customer Metrics

Net Orders Net orders represent the true order volume. This metric is calculated by taking the total orders received and subtracting any orders that were fully refunded.

New Customers The total number of first-time buyers.

New Customer Revenue The total revenue generated from first-time buyers.

New Customer AOV The average order value of customers making their first purchase.

Discount Rate The percentage of orders that included a discount.

Repeat Customer Revenue Revenue earned from returning customers.

Repeat Customer AOV The average order value of customers who have purchased before.

Return Rate The percentage of orders that were returned.

Customer Type

New Customers

Repeat Customers

New customers %

Repeat Customer %

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Products Metrics

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Current period

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